O cliente no centro: como a digitalização está redefinindo o setor de Telecom

from MIT Technology Review Brasil · host TEC.INSTITUTE

No terceiro episódio do podcast Leading CIOs, Carlos Aros, Editor-executivo da MIT Technology Review Brasil, e Bruno Martins, CEO do TEC.Institute, recebem Cesar Santos, CIO da Claro Brasil, para discutir como a transformação digital mudou o comportamento do consumidor e exigiu uma nova forma de pensar produtos e serviços.O executivo explica como a empresa vem se estruturando para colocar o cliente no centro das decisões, personalizando experiências e construindo um ecossistema de valor que integra tecnologia, conteúdo e conectividade.Ouça agora e descubra como o setor de telecomunicações tem redesenhando o futuro, por meio de iniciativas inovadoras, parcerias e foco total na experiência do cliente.

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This episode is 33 minutes long.

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This episode was published on October 27, 2025.

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