O EMPREENDEDOR QUE TRANSFORMOU A NBA - DAVID STERN

from PASSO A PASSO EMPREENDEDOR · host Passo a Passo Empreendedor

A NBA é hoje um enorme fenômeno financeiro e de mídia. O torneio leva o Basquete americano para todo o mundo, e faz com que milhões de pessoas conheçam um dos esportes mais populares dos EUA. Com lendas como Magic Johnson, Michael Jordan, Shaquile O ‘Neil e Kobe Bryant, a liga é responsável por expressivas médias de audiência, por movimentar uma infinidade de produtos e gerar ídolos mundiais ano após ano, como atualmente LeBron James e Stephen Curry.  Porém, nem sempre esta foi a realidade da NBA, e tudo mudou graças ao trabalho de um empreendedor visionário, que transformou para sempre a principal liga de basquete do mundo: David Stern. Stern foi o responsável por transformar a NBA de uma liga falida e com perspectivas de esquecimento, em uma das ligas mais famosas de todos os esportes no mundo. Conhecido como Comissário da Liga, uma espécie de presidente, ele esteve à frente da liga entre 1984 e 2014.

Episode metadata supplied by the publisher feed · Published Jul 4, 2020

What this episode covers

A NBA é hoje um enorme fenômeno financeiro e de mídia. O torneio leva o Basquete americano para todo o mundo, e faz com que milhões de pessoas conheçam um dos esportes mais populares dos EUA. Com lendas como Magic Johnson, Michael Jordan, Shaquile O ‘Neil e Kobe Bryant, a liga é responsável por expressivas médias de audiência, por movimentar uma infinidade de produtos e gerar ídolos mundiais ano após ano, como atualmente LeBron James e Stephen Curry. Porém, nem sempre esta foi a realidade da NBA, e tudo mudou graças ao trabalho de um empreendedor visionário, que transformou para sempre a principal liga de basquete do mundo: David Stern. Stern foi o responsável por transformar a NBA de uma liga falida e com perspectivas de esquecimento, em uma das ligas mais famosas de todos os esportes no mundo. Conhecido como Comissário da Liga, uma espécie de presidente, ele esteve à frente da liga entre 1984 e 2014.

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O EMPREENDEDOR QUE TRANSFORMOU A NBA - DAVID STERN

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This episode is 21 minutes long.

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This episode was published on July 4, 2020.

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