O futuro do RETAIL MEDIA

from Heads Ahead · host CoCreators

No último episódio da temporada, Dri Elias recebe Carlos Lacerda, referência em Retail Media no Brasil e cofundador da DSM. Eles falam sobre como o varejo está se transformando em canal de mídia com inteligência, segmentação e resultado (e como isso impacta diretamente marcas e consumidores).Da farmácia que oferece produtos personalizados na gôndola à jornada omnichannel de compra com mídia programática, o episódio é uma aula sobre o presente e o futuro do varejo.Além disso, Lacerda compartilha sua virada de executivo para empreendedor e fala dos aprendizados à frente da consultoria DSM, ao lado de Ricardo Vieira. Um papo rico, divertido e essencial para quem quer entender o que vem por aí.🎧 Disponível também no YouTube.

Episode metadata supplied by the publisher feed · Published Jul 7, 2025

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O futuro do RETAIL MEDIA

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