O Marketing Relacional na Banca

from Digitalidade · host Jorge Remondes

Neste episódio, falamos com Tiago Fleming, Diretor de Marketing e Comunicação do Banco Carregosa, Vice-Presidente da APPM, e docente no IPAM, sobre o papel do marketing na banca relacional. Refletimos sobre o equilíbrio indispensável entre a tecnologia e as relações humanas na banca, sobre os desafios da personalização num contexto financeiro, sobre as diferenças existentes entre private banking e trading digital, e sobre fatores de diferenciação no futuro do marketing bancário.

Episode metadata supplied by the publisher feed · Published Feb 26, 2026

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O Marketing Relacional na Banca

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