O Mercado digital - introdução com Renzo Costa

What this episode covers

Neste episódio do programa "Empreendendo no Reino", Dedé Melo conversa com Renzo, sócio da empresa Skopo, sobre o mercado digital e a importância da estratégia nesse contexto.Eles abordam a frase de Bill Gates de que se uma empresa não estiver no digital, ela deixará de existir, e discutem como o crescimento rápido do mercado digital tem levado muitas empresas a cometerem erros por falta de profissionalismo.Renzo também enfatiza a importância de a empresa entender o seu público-alvo e se comunicar de maneira autêntica, além de explicar a importância de métricas como compartilhamento e salvamento de conteúdo, em vez de apenas curtidas e visualizações.Por fim, eles discutem a possibilidade de um empreendedor se tornar um influenciador da própria marca, destacando a importância da autenticidade e da relevância do conteúdo para o público-alvo. Instagram da Skopo: https://www.instagram.com/skopodigital/Instagram do Renzo: https://www.instagram.com/renzocostta/Become a supporter of this podcast: https://www.spreaker.com/podcast/dede-melo-empreendendo-no-reino--4645479/support.

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Frequently Asked Questions

How long is this episode of Dedé Melo | Empreendendo no Reino?

This episode is 45 minutes long.

When was this Dedé Melo | Empreendendo no Reino episode published?

This episode was published on October 1, 2023.

What is this episode about?

Neste episódio do programa "Empreendendo no Reino", Dedé Melo conversa com Renzo, sócio da empresa Skopo, sobre o mercado digital e a importância da estratégia nesse contexto.Eles abordam a frase de Bill Gates de que se uma empresa não estiver no...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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