EPISODE · Oct 3, 2026 · 2 MIN

O que é GEO

from SEO e GEO na prática, com Alex Pinhol

GEO (Generative Engine Optimization) é o conjunto de práticas para fazer uma marca ser citada nas respostas de IAs como ChatGPT, Gemini, Perplexity e AI Overviews. O termo nasceu no paper de Aggarwal et al., de Princeton, publicado no arXiv em 2023 e no KDD 2024, que mediu até 40% mais visibilidade com conteúdo otimizado. Guia completo, checklist e vídeo: https://www.alexpinhol.com/ia/o-que-e-geo

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O que é GEO

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