O Valor da Criatividade nas Marcas

from Digitalidade · host Jorge Remondes

Neste episódio, Catarina Antunes, consultora de marca e docente no IADE, reflete connosco sobre o que distingue as marcas com identidade das que apenas comunicam. Falamos também do risco de discursos vazios e do equilíbrio entre ideias, execução e performance. Esta é uma conversa sobre criatividade com intenção e sobre como criar marcas que dizem algo relevante num mundo saturado de mensagens.

Episode metadata supplied by the publisher feed · Published Apr 2, 2026

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O Valor da Criatividade nas Marcas

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