O&A Collaborative Mastering Media & Brand Strategy

In this educational and insightful episode of "Building a Leadership Mindset," host Nicky Cuesta welcomes an impressive panel of industry experts: Juliandra Jackson, Ivy Perez, and Abigael Lague. Together, they delve into the world of brand strategy, media, mindset, and leadership from their unique industry perspectives. Opening the conversation, Nicky explores the vital role of media strategies and branding in modern businesses. She further emphasizes the importance of having a clear brand message and understanding your brand as a dynamic entity, constantly growing and evolving as your business does. Juliandra Jackson, a brand strategist and owner of a boutique media and brand agency, shares her professional insights on brand development. She emphasizes the importance of understanding your brand as a separate entity from you, its owner. She also shares illuminating analogies to better understand branding, like comparing brands to coffee shops - where each has its unique style, appeal, and target audience. Ivy Perez, a health and wellness advocate, shares her personal branding journey. She challenges listeners to consider their unique value proposition when it comes to branding, suggesting that we need to focus not just on the visual presentation but also on the feelings and impact our brands create in our audience's minds. Lastly, Abigael Lague, a commercial photographer, talks about the importance of visual identity branding and the need to ensure it aligns with a company's mission, vision, and values. She elaborates on the importance of considering your audience when crafting your messaging and challenges the idea of simply following trends when branding. This episode is a must-listen if you're either in the nascent stages of building a brand or looking to refine and evolve an existing one. The expert insights from Juliandra, Ivy, and Abigael provide practical advice that is easy to implement regardless of your brand's stage of development. The conversation is not only insightful but also lively, dynamic, and real - making for an engaging and informative listen. A huge thank you to the Connected Leaders Academy by Jose Escobar; The Dirty Little Secret Society by Patrick Rood; and Breathe Capital Planning by Julie Loughlin & Noah Fehrenbach for sponsoring this podcast!