EPISODE · Sep 25, 2019 · 49 MIN
Oatly vs. mjölken: Spelet, stormen och strategin
from Resumé Debrief
Efter kampanjen “Spola Mjölken” har Oatly seglat upp som ett hett samtalsämne runt om i stugorna. Kan kampanjen vara olaglig? Har Oatly vuxit sig för stora för att kasta skit på mjölkindustrin? Och är det marknadsföring eller krishantering de sysslat med när de pratat om kampanjen i riksmedier? Vi har bjudit in Oatlys kreativa chefer Lars Elfman och Martin Ringqvist för att snacka mjölk, pjölk, sölk och marknadsföring.
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Oatly vs. mjölken: Spelet, stormen och strategin
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