OCR and AHA Ruling – Patient Privacy Update for 2024

Healthcare marketers were thrown for a loop again a couple of weeks ago when the final ruling was released for the lawsuit by the American Hospital Association (AHA) against the Office of Civil Rights (OCR). The ruling threw out a key part of the 2022 bulletin but left marketers confused about what, if anything, they should do to modify their marketing analytics setups. Listen in to learn: ●        The details of the AHA and OCR lawsuit and specifics of the ruling ●        How state privacy laws may change based on this ruling ●        FTC and civil lawsuit implications ●        Future privacy considerations, such as AI ●        Our POV of a brand’s privacy promise If you’re struggling to answer questions to your leadership about how and what should change with your analytics setup, this is a must-listen-to podcast! Connect with Jenny: https://www.linkedin.com/in/jennybristow/   Connect with Mark: https://www.linkedin.com/in/markbrandes/