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Od trgovine do marketinga: kako “čitati kupca” i izgraditi brend od nule - Sanja Tadić

EPISODE · Mar 27, 2026 · 42 MIN

Od trgovine do marketinga: kako “čitati kupca” i izgraditi brend od nule - Sanja Tadić

from Odijelo i peraje

Što kad nemaš jasan smjer? Kad kreneš, pa staneš… pa se izgubiš… pa opet kreneš?U ovoj epizodi emisije Odijelo i peraje razgovaramo sa Sanjom Tadić – voditeljicom marketinga i suosnivačicom brenda Laveo – o putu koji nije bio pravocrtan, ali je bio stvaran.Kroz razgovor otvaramo teme:kako izgleda period nesigurnosti i traženjašto te rad u trgovini nauči o ljudima i ponašanju potrošačakako razviti sposobnost “čitanja kupca”povratak na fakultet uz full-time posaomarketing u praksi – razlika između teorije i stvarnostiizgradnja brenda od nule (Laveo) i prve validacije tržištaPoseban fokus stavljamo na ono što se rijetko naglašava:👉 iskustvo iz prve linije prodaje kao temelj za razumijevanje potrošača i kvalitetan marketingOvo je epizoda za sve koji:se još tražerazmišljaju o promjeni smjerarade u marketingu ili prodajižele pokrenuti vlastiti brend🎧 Slušaj i saznaj zašto put ne mora biti savršen da bi bio pravi.📻 Emisija: Odijelo i peraje (Radio Kampus, 104,1 MHz) 🎧 Dostupno na: Spotify, Apple Podcasts, Mixcloud

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Od trgovine do marketinga: kako “čitati kupca” i izgraditi brend od nule - Sanja Tadić

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