Ode to a Blog
from Franklin Taggart's Virtual Coffee Break Hosted by Franklin Taggart
I'm creating a course on starting a blog. No, I'm not twenty years too late. Blogs are enjoying a comeback, and long-form writing is gaining traction in places like Substack, Medium, and some of the old standby collections like Elephant Journal and Huffington Post. I'm creating the course because I believe blogging is the best way to form and nurture client relationships at a very low cost. While some businesses are trying their hand at TikTok and doing very well there, I'm still a proponent of having a well-written blog as a cornerstone asset for your business website. Blogging also offers unlimited flexibility in possible formats and content combinations. I love that I can have text, images, videos, and audios all in the same place so that people can experience what I offer in the ways they like most. I also like the creative challenges of making multi-media experiences available on my website. We don't ever have to run out of new ways to deliver valuable and memorable experiences. For the icing on this ode cake, I will sing my familiar praises of Blogger. It's still my go-to. It's a lot like I am. We both have to work hard to be sexy, but we're reliable and, in Blogger's case, stable. This new course is a part of a bigger series I am building called the Low-Cost Marketing Toolbox. If this sounds like something you'd like to do, get in touch! https://franklintaggart.com #blogging #contentmarketing #smallbusiness
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