Of Pink Ribbons and a Bloody Cross

WARNING: This message contains forthright and unabashed answers to very uncomfortable questions and in no way is politically correct. This month is Breast Cancer Awareness month, and thusly our country is lacquered in pink and laced with pink ribbons. There is every corporate and political advantage to "pink-wash" your product or campaign. How should a Christian deal with this issue? Should we leverage this cause to our advantage? Should we be marked with pink, race for the cure, and seek the united power of human compassion? Or should we be marked by something greater?