Off Panel #268: Comics Sommelier with Brandon Schatz

In this week's episode of Off Panel, retailer Brandon Schatz joins the show to chat about the shop Variant Edition he co-owns (with his wife, Danica LeBlanc) in Edmonton, Alberta. Schatz discusses the origins of Variant Edition, opening on Free Comic Book Day, their product mix, the wider view of comic shops, delivery, what works in his shop, all-ages comics, the importance of production value, online sales, the power of back issues, how single issues are doing, comics with a purpose, and more.