EPISODE · Aug 12, 2026 · 5 MIN
Off-Premise Slides, Tequila Cools, Kentucky Draws a Second Bidder
from AlcBev in Five
Circana: Off-Premise Bev-Alc Dollar Sales Down 2.2%. Beer and wine losses again dragged weekly off-premise sales, per Circana data reported by Brewbound, a read on whether the slide holds through the summer window. (Brewbound) Don Julio Sales Down 19%, Yahoo Finance Reports. A reported double-digit decline at one of tequila's anchor brands raises the question of whether the category's decade-long run is flattening. (Yahoo! Finance) KEG 1 Signs LOI for RNDC's Kentucky Assets. A second suitor emerged for RNDC's Kentucky book within a week, putting the state's route-to-market in play, though the deal is only a letter of intent. (BevNET, Brewbound) Diageo Outlines U.S. Recovery Plan After 11.5% Decline. Diageo's new North America leadership presented a growth plan to analysts after core U.S. spirits sales fell 11.5%, setting priorities distributors will be asked to execute. (Shanken News Daily) Bipartisan Bill Would Regulate Hemp THC Drinks Like Alcohol. U.S. representatives introduced legislation placing hemp-derived THC beverages under an alcohol-style framework, a competitive and compliance question for bev-alc operators. (Just Drinks, Brewbound) Also moving today: Labour urged to cut whisky duty amid planned Diageo job cuts (The National, caithness-business.co.uk) Heineken puts money on the table to drive regenerative barley adoption (AgNavigator.com) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
Brewbound reports Circana scans showing off-premise beverage alcohol dollar sales down 2.2 percent year over year to 1.452 billion dollars in the week ending August 2, with beer and wine leading the drag. Yahoo Finance argues tequila's decade-long boom is shifting rather than ending, citing Diageo's preliminary fiscal 2026 results, while Diageo's new North America chief has laid out a recovery plan after an 11.5 percent core U.S. spirits decline, per Shanken News Daily. KEG One River City has signed a letter of intent for RNDC's Kentucky assets days after Breakthru withdrew, and two U.S. representatives filed a bipartisan bill to regulate hemp-derived THC beverages like alcohol.
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Off-Premise Slides, Tequila Cools, Kentucky Draws a Second Bidder
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