Off-Season Content Strategy for Local Seasonal Businesses

This week's episode is a special one! It's the first listener question episode! Kat answers a question submitted by an Ontario flower farmer asking what to post on social media during the off-season. Whether you're in agriculture, a product-based business with slow seasons, or a service business that's fully booked, this episode is packed with practical content ideas for your "downtime."Key TakeawaysYour product isn't the whole story. Off-season is the perfect time to build connection through your story (not just your offerings). Audiences who know you are more likely to choose you when buying season arrives.Bring people behind the scenes. Show the "boring" parts: seed orders, spreadsheets, planning for the year ahead. What feels mundane to you is genuinely interesting to your audience.Lean into the season your audience is actually in. Tap into how your followers are feeling right now (hello, February despair) and create content that speaks to that like a countdown to warmer days or a "spring is coming" reminder post.Share your unique point of view. Use the off-season to differentiate yourself. Why do you do things a certain way? What won't you find at your farm? Talk to camera and let your beliefs and values shine.Content types to experiment with:B-roll reels with on-screen textPhoto + text carousels (performing really well on Instagram right now!)Voiceover videosTalk-to-camera reelsEpisode Mentions🎙️ Submit your own voice note question📱 Why the "Boring" Content MattersDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals