Off the Clock: The new face of sports gear

In this episode of The Sports Engineering Podcast, we go Off the Clock again this week to explore the new face of sports gear, where engineering, data, and performance claims are starting to take centre stage over traditional athlete endorsements. We unpack how consumers are becoming more informed and more focused on what products actually do for them. As technology becomes the story, we discuss what this shift means for athletes, brands, and the future of sports innovation.