OFF TOPIC EP. 112 The Future of Clout: AI Creators & Why Shares Matter More Than Likes

This week on Off Topic, we're diving into the wild future of influence—and trust me, it's getting weirder by the day.First up: AI influencers. Yup, virtual personalities are landing real brand deals and growing massive audiences—without even existing. Are we entering the post-human creator economy? And what does that mean for real creators like us?Then, we break down the death of the like button and why shares are the new clout currency. Instagram, TikTok, and X are changing the game—and creators who don’t pivot might get left behind.PLUS: I shout out a new podcast you should absolutely be tuning into , and I give a quick update on what’s going on in the world of Country Weekly—music, headlines, and all the southern drama you didn’t know you needed.If you’re a content creator, social media junkie, or just love watching internet culture evolve in real time—this one’s for you.