Off Track: Rediscovering Your Genius Through Sound, Soul, and Self-Reflection

Welcome to a special bonus episode of Luca’s Insight Track. In this 'Off Track' edition, it was inspired by my conversation with the regions number 1 sonic branding composer Ahmad Haffar - the Voice of Dubai. Ahmad has created hundreds of melodies/jingles for brands in the region, and he was the mastermind behind the new sonic branding for this podcast - which I believe is a first for a podcast in MENA. In this episode, I talk about 3 main insights - the low level role of audio in marketing and how it continues to threaten the creation of great content and branding ideas, the crucial importance and lessons we can learn from Ahmad in putting your soul into creating something, and the undeniable importance of discovering your true authentic voice with self reflection and awareness. Ahmad’s talent and genius is undeniable, as is the sentiment that we all have some genius in us, if we are prepared to re-discover that for ourselves.  In this unfiltered and improvised episode, I share my personal insights that continue to shape who I am. So, If you’re looking to progressively listen to a real, human and honest view on important subject matter, ‘Off Track’ is the place for you.