EPISODE · Mar 3, 2025 · 14 MIN
Off Track: Why humans remain the guardians of growth in an AI obsessed marketing world
from LIT- Luca's Insight Track · host Rasha Hamzeh
Welcome to a special bonus episode of The Insight Track with Luca Allam! In this 'Off Track' edition, we revisit the recent episode that was filmed in front of a live audience at the Web Summit in Doha with the Chief Marketing Officer of NetApp, Gabie Boko.The live episode with Gabie was incredible, and in this episode, we went deep into the role of Marketing in an AI world. In this episode of Off Track, we highlight 2 insights that are worth exploring deeply. The first is about the perceived priority of ‘AI math’ over human-led creativity and magic, and the second follows the narrative about what happens to the evolution of the CMO in an AI, CFO-driven efficiency economy. I talk about my own experiences, and my unshakeable belief that we as humans hold the key to the greatest weapon available to CMOs - good old-fashioned creativity. With a mindset of growth and not efficiency gains, the future of marketing remains a human-first approach, with AI only playing a supporting role. In this unfiltered, improvised, and off-scripted episode, I share my personal insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!💬 Join the conversation! Share your thoughts in the comments below andlet us know what you think of Mais's journey. Join our WhatsApp channel for exclusive behind-the-scenes clips andinsights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O Follow our Instagram page athttps://www.instagram.com/lucasinsighttrack/[] Engage with us on our TikTok page athttps://www.tiktok.com/@lucasinsighttrack [] Subscribe to our Youtube page for more inspiring interviews andstories that make a difference athttps://www.youtube.com/@lucasinsighttrack []
What this episode covers
Welcome to a special bonus episode of The Insight Track with Luca Allam! In this 'Off Track' edition, we revisit the recent episode that was filmed in front of a live audience at the Web Summit in Doha with the Chief Marketing Officer of NetApp, Gabie Boko.The live episode with Gabie was incredible, and in this episode, we went deep into the role of Marketing in an AI world. In this episode of Off Track, we highlight 2 insights that are worth exploring deeply. The first is about the perceived priority of ‘AI math’ over human-led creativity and magic, and the second follows the narrative about what happens to the evolution of the CMO in an AI, CFO-driven efficiency economy. I talk about my own experiences, and my unshakeable belief that we as humans hold the key to the greatest weapon available to CMOs - good old-fashioned creativity. With a mindset of growth and not efficiency gains, the future of marketing remains a human-first approach, with AI only playing a supporting role. In this unfiltered, improvised, and off-scripted episode, I share my personal insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!💬 Join the conversation! Share your thoughts in the comments below andlet us know what you think of Mais's journey. Join our WhatsApp channel for exclusive behind-the-scenes clips andinsights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O Follow our Instagram page athttps://www.instagram.com/lucasinsighttrack/[] Engage with us on our TikTok page athttps://www.tiktok.com/@lucasinsighttrack [] Subscribe to our Youtube page for more inspiring interviews andstories that make a difference athttps://www.youtube.com/@lucasinsighttrack []
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Off Track: Why humans remain the guardians of growth in an AI obsessed marketing world
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