OFFICE HOURS 08: Amanda McKinney and Zarina Shah of DXP Enterprises

Amanda and Zarina from DXP discuss their extensive experience in marketing within a large logistics company. They share insights into their marketing strategies, the importance of events, and how they measure success. The discussion highlights the challenges and rewards of working in a complex industry and emphasizes the value of company culture and collaboration in achieving marketing goals.TakeawaysAmanda has been with DXP for 18 years, showcasing loyalty and growth.Zarina brings a fine arts background to her role as creative manager.DXP is an industrial distributor serving various industries.Marketing strategies include digital, social media, and events.Google Ads has become a significant focus for lead generation.Events play a crucial role in customer engagement and education.Measuring success can be challenging, especially for events.Company culture fosters collaboration and expertise among employees.Not all marketing efforts yield immediate ROI; some benefits are long-term.Understanding the industry is vital for effective marketing. Chapters00:00 Introduction to DXP and Its Marketing Team04:45 Marketing Strategies and Tools Used by DXP11:33 The Importance of Events in Marketing19:27 Measuring Success in Marketing Campaigns26:01 Advice for Aspiring B2B Marketers