OFFICE HOURS 11: Ben and Trae

Ben and Trae talk about car shopping (Trae's getting a new car) to live streaming events. They get into what creates consistency across multi-location events, Ben asks Trae what his toughest day of shooting was (physically), and they both assess how important repurposing content can be for a marketing and communications team on the corporate level. They finish up talking about the ever present bugaboo, AI, and how its affecting authenticity for businesses. 00:00 Car Shopping Excitement03:10 Event Highlights and Client Experiences06:00 Live Streaming Insights and Mistakes08:49 Consistency in Multi-Location Events11:51 Challenges in Industrial Video Shoots15:52 Repurposing Content for Long-Term Value19:55 The Impact of AI on Content Creation