OFFICE HOURS 14 | Ben Seligson of Kraken Engineering, on Business Development, Branding and Marketing (and Podcasting, Energy Trade Shows and Enjoying Life)

Trae interviews Ben Seligson of Kraken Engineering and gets him to open up about the importance of community connection, the nuances of energy marketing and business development, and the role of podcasting in building relationships. Trae gets Ben to explore the differences between marketing and sales, the significance of genuine interactions in business, and how they create content that cuts through the noise. Ben wraps up the conversation talking about importantce of mentorship.Chapters05:39 Exploring the Coffee Culture in Houston10:40 Understanding Business Development and Marketing15:50 The Role of Podcasting in Business Development20:39 Curiosity and Genuine Relationships in Business26:33 The Impact of Technology on Content Sharing28:53 Surprises in Podcasting Success32:18 The Importance of Networking and Showing Up34:48 Genuineness in Business Relationships35:22 Strategies for Content Visibility