Office Hours 19 | Claire Jordan, Executive Creative Director, Proof Advertising

Its been a few months! Ben and Trae have been cooking out in the land of video production, but they have a new set of podcasts to release into the wild! For the first time ever, they do a hybrid podcast interview -- Claire and Ben are in the podcast studio at Audion HQ in Austin, and Trae is in his office in Houston, and they are able to pull it off. Claire lets them get into the ins and outs of working at marketing agencies, as well as teaching them about what makes Proof Advertising (https://www.proof-advertising.com/)such a special group. Key Takeaways"Once you have that core truth, you can translate it into something bold.""It's important to create something worthy of a place in the world.""Brands need to be worthy of a consumer's time and energy."Chapters00:00 Introduction to Claire Jordan and Proof03:00 The Role of Strategic Creativity09:00 Video in Brand Storytelling15:00 Maintaining Authenticity in a Digital Age21:00 Adapting to Consumer Expectations27:00 Conclusion and Key Takeaways