Office Hours #885 | Scaling Smarter: B2B Sales, Workplace Culture & Aviation Innovation

Kellen Casebeer is the founder of The Deal Lab, where he helps B2B companies build smarter, more efficient sales systems focused on outbound growth and go-to-market strategy. He works closely with revenue leaders to identify ideal customers, refine messaging, and design scalable sales processes that improve conversion rates, shorten sales cycles, and drive sustainable pipeline growth without increasing headcount. He also leads GTM Cafe, a Slack community of 2,000+ go-to-market professionals, where operators share candid insights on what is actually working in outbound sales, revenue operations, and customer acquisition. Through both The Deal Lab and GTM Cafe, Kellen is known for combining hands-on execution with modern sales strategy to help companies scale in today’s rapidly evolving B2B landscape. Greg Roche is the founder of Retention and Rewards Partners, where he helps organizations improve employee engagement and retention by building trust-driven workplace cultures centered on meaningful professional relationships. His approach was shaped by his experience as a former HR executive who lost his job and realized he lacked a strong professional network, inspiring him to help others build authentic, intentional connections that go beyond traditional networking. He is also the author of The Fast & Easy Guide to Networking for Introverts and a frequent speaker on leadership and workplace culture, working with mid-size and enterprise organizations to strengthen internal relationships, improve collaboration, and increase employee loyalty and engagement. Barry Shevlin is the leader of FlyUSA, where his strategic vision has driven the company’s rapid expansion in the private aviation industry, earning recognition on the 2024 and 2025 Inc. 5000 lists as the fastest-growing private aviation business in the United States. Under his leadership, FlyUSA now serves more than 2,000 retail clients and manages a fleet of over 30 aircraft, reflecting strong growth, operational scale, and increasing market demand. His focus on innovation, scalability, and premium client service has helped position FlyUSA as a leading force in private aviation, continuing to expand its footprint across the industry.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.