Office Hours: Hashtags

Today’s episode dives into strategies for using hashtags (on both Instagram and Pinterest) to grow your online following. Hashtags allow your posts to become searchable on social media, so it’s a powerful way to get new eyes on your content. For Instagram, we recommend that you: Research the hashtags that influencers in your niche are using and exploe the hashtags that your quintessential clients are including in their posts as well Mix up your hashtag blocks so that you don’t get shadowbanned For Pinterest, we recommend that you: Use 4-6 hashtags max in your Pin descriptions Don’t use hashtags in promoted (paid) Pins Don’t waste your time revisiting old Pins to incorporate hashtags Incorporate at least one long-tail keyword hashtag in ALL of your Pins moving forward (to create a curated feed if someone clicks the tag)