Office Hours: Inbox
from Soulful MBA Podcast Hosted by Jennifer Barcelos and Sandy Connery
This quick episode shares our five rules for sending cold emails. By following these simple guidelines, you’re much more likely to receive a positive response (or any response at all). Introduce yourself. Dropping a note to a new person? Want to pitch yourself for a podcast guest spot or a guest blog post? Please share a bit about yourself and include a link for how to learn more about you. Be authentic. Personalize with context or, even better, a compliment. Don’t blast people a blanket request without any personalization. Let the person receiving the message know that you’ve actually engaged with her/his content. State the value proposition. What’s in it for the person receiving the message? Use complete sentences. Maybe even proofread? Enough said. Have a specific call-to-action. What do you want the person to do? What action would you like for her to take?
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