OFFICE HOURS: Products Designed with the Consumer in Mind: Best Practices for the Customer Centric Approach

By Avishag Daniely. As a Director of Product Management in the Cyber Security Industry, part of differentiating my product wasn't just the security that it brings, but also the value, usability and confidence the product gave to customers. Understanding what customers need is a challenge and it's not always what you might think it is. Sometimes as product managers we might rush to conclusions and create a feature when there is no user on the other end for it. In this session I will answer: How to approach product management with the customer in mind What tools you can leverage to do so How to adopt a customer centric approach when building a product