Office Hours: Repurposing Blog Posts

Blogging is a powerful way to build your brand online, but it’s also pretty time-intensive. Since you’re putting in all of that effort to draft, edit, post, and promote, how else can you repurpose your blog content give it some additional legs in your business? Here are 9 strategies that we’ve used to repurpose content within our own company: Sharing on Facebook (both within Groups and on Business Pages) Discussing the post on Facebook Live Discussing the post on YouTube Micro-blogging about the post on Instagram Sharing the post in an Insta-story Recording a Podcast about the topic (or uploading audio to Soundcloud) Creating relevant Pins and Infographics (if applicable) Building an email sequence or email course on the topic Turning the post into a future opt-in