Office Hours: SEO (Part 1)

The advice most brick-and-mortar businesses owners are given when they first start out is “location, location, location.” For online business owners, the equivalent advice is “SEO, SEO, SEO.” SEO, or search engine optimization, is a series of practices that makes your web content easy for search engines to find, understand, and recommend to their users. A search engine’s job is deliver relevant and authoritative content to the people using their platforms. Your job as an online entrepreneur is to load your content with appropriate keywords to help those search engines find you and your work. Many of the businesses we work with, ourselves included, receive more than half of their traffic from organic Google search. Listen in to learn how you can start optimizing your content to get seen by more people.