Offline Marketing for Photographers: What Every Brand Photographer Should Try Next

Marketing your photography business doesn't have to mean another hour glued to Instagram. This week, Marcus and Sam step away from the algorithms to talk through offline marketing for photographers — the kind that happens on dog walks, in coloured envelopes, and at the sort of business expo where someone's filling a jar with business cards for a chance to win a bottle of champagne.They work through the unglamorous middle ground between online ads and pure networking: physical adverts in the right (and very specific) local publications, why a splash of colour and a small sweet treat might be the most memorable thing to land on someone's desk, and how one photographer turned business directories into a genuinely useful mailing list.There's also a look at events of every size, from market stalls to full business expos, including a neat workaround for photographers who'd rather not work a stand on their own all day. And if you've ever wondered how a brand photographer can turn a local accountant into a steady stream of referrals, or how a single workshop landed Marcus a room full of new enquiries, this episode gets into exactly how that played out.Got your own offline marketing wins — or disasters? Get in touch via the website, drop a comment on Spotify or Apple, or send an email. Marcus and Sam would love to hear from you, and might cover it on a future episode.⁠⁠⁠⁠⁠⁠⁠⁠⁠Download the free guide to Marketing and Creativity here⁠