OFI 1091: The Importance Of Diversification In An Ag Business

Our guest today has a passion for bees.  It is funny what a true passion will do.  It will push you to produce more, get better at what you do and most importantly, figure out how to sustain your business so you can keep doing it. Alexis Crone started raising bees when she was ten years old.  Those first hives have now grown to a staggering number of 23, and that interested has blossomed into a business called ABC Pure Honey.  Even though Alexis now harvests and sells gallons and gallons of honey, she realizes that is not enough.  She has looked around at her competition, and she sees that there are a lot of people raising bees and selling honey.  What she has discovered is the need for a USP or "unique selling proposition". Alexis started thinking about what she could do to make ABC Pure Honey stand out.  What she came up with was selling bi-products of honey production and creating value-added products.  So, as she transitions into her junior year of high school she is doing the research to start selling pollen to people who will consume it for help with allergies.  She is also experimenting with the creation of cosmetics from her beeswax and honey so that she can diversify her product line and stand out from the competition. Alexis already has a great business going, but she obviously has more than that.  She has instincts for how to grow her business and make it exceptional.  She has already won a state proficiency award during just her sophomore year in high school.  Now, as she continues to grow and develop her business more recognition is sure to follow!