OFI 1191: How To Start An Agricultural Greeting Card Company | Lisa Lupton & Martyn Jones | Seeds With Love Cards

Have you ever heard of a business and thought, "why didn't I think of that?"  Well, that is the case in today's episode.  I think the most brilliant people are those who can see what is right in front of all of us, when none of the rest of us cannot see it. Today, Lisa Lupton and Martyn Jones, the founders of Seeds With Love Cards join me to talk about their greeting card business.  The two of them have a brilliant business that combines selling products with advocating for agriculture.  They are based in the U.K., so they have some unique perspectives on business challenges that we don't see in the U.S. Seeds With Love Cards are greeting cards that come with a packet of seeds.  The idea is brilliant.  One card might come with a recipe for a cocktail, and that recipe includes the herbs that can be grown with the included seeds.  Another card, for Christmas as an example, will come with a packet of seeds that can be planted at Christmas time.  There are myriads of possibilities here, and Marty and Lisa are 18 months into tapping into this niche