OFI 1215: Discovering A Niche That Nobody Has Filled | Korri Atkinson | The Ranch Signs & Company

How great would it be to discover a niche in the marketplace that nobody had filled and everyone was waiting to be filled?  Well, our guest today, Korri Atkinson, the owner of The Ranch Signs & Company, can tell you because that is exactly what she has done. Korri and her husband own a small farm just north of Boise, Idaho, right in my backyard actually.  Korri homeschools the kids and takes care of the animals during the day which keeps her plenty busy.  However, about seven years ago she got an itch to try out an idea.  The idea was to create and selling beautiful signs for the horse industry.  These were "stall signs" meant to be hung up in horse stalls at shows, events, etc. to identify horses, warn people to stay away, or even list out the allergies of the equine.