OFI 1737: How To Market To Agricultural Customers | Natalie McFarland | McFarland Productions

Natalie McFarland is a lifelong agriculturist turned agriculture entrepreneur.  Officially launching McFarland Productions in 2014, she began telling the story of agricultural companies to help them serve others.  Working primarily with business to business customers but frequently with business to consumer customers Natalie has grown her list of services from photography only all the way to being the marketing department for several of her clients. Natalie and her team a great knack for capturing agriculture and the Western Lifestyle, and every single team member has an agricultural background.  On today's episode with Natalie I really tried to focus on what the keys to marketing to agricultural customers.  If/when you start your small, agricultural business you will be getting involved in marketing, like it or not.  What are some of the ways you can stand out to the customers that you want to serve?  Today, Natalie and I try to answer that question.