OFI 1828: Delicious And Mysterious Horseradish | Shawn Kapanke | Silver Spring Foods

Shawn Kapanke is the Business Development Manager of Silver Spring Foods from Eau Claire, Wisconsin.  This company has its roots figuratively in 1929 and literally in the ground of Wisconsin where hot and delicious horseradish is being grown on 5-7 year rotation. Today's show is a bit unconventional for an Ag Business Episode, as I am profiling a larger company.  Rest assured that Silver Spring is not a prospective sponsor, and they did not pay me for this episode.  However, I love horseradish and don't know anything about it, so when they reached out this was a great opportunity to learn more. And, and this is a big AND...as I researched this company it dawned on me that almost 100 years ago this began with a need for extra revenue and the creation of a value added product.  Since we advocate for value adding on the show, looking at this awesome "after picture" seems like a perfect way to demonstrate proof of this concept.