OGPod Episode 18: Adam Payne and Awen Organics

James speaks to Adam Payne of Awen Organics in Pembrokeshire. Adam is no novice and is now putting his experience to work in a relatively new venture in West Wales, where he has been leading in establishing a 25-acre organic veg farm from the ground up. We talk about the farm’s long-term investments in infrastructure and machinery and attempts to scale the business quickly. We discuss developing a strong and diverse market, building a good team and designing efficient growing systems. We also discuss Adam’s dreamy pack shed, delve deep into agretti growing and end on the topic of farming with young children. It’s an inspirational story so let’s get to it.This podcast is brought to you by the Organic Growers Alliance, the UK's only grower-led organisation providing technical and practical advice and support on organic growing. For more information about the OGA head to www.organicgrowersalliance.co.uk and become a member.Liv James is taking the reins from James Butterworth as host in 2026. Liv has been a grower for 10 years mainly at Down Farm Market Garden in Devon and is now a storyteller at Soil Association. Alongside this Liv is a plant nut, wordsmith, music lover, life enthusiast, surfer and Mum.