EPISODE · May 10, 2023 · 45 MIN
Oh those pesky radio ratings. Tom Birch, one of the nations titans in radio research is Talking About Radio with John Leslie
from Talking About Radio with John Leslie · host John Leslie
Send us Fan MailTom Birch, founder and CEO of Birch Research Corporation and partner in Birch/Scarborough Research for many years is a fountain of information about how radio ratings are gathered and used. His company was one of the few to make a dent in the behemoth Arbitron monopoly.Over the next 45 minutes you will learn more about rating radio stations than you have in your whole career. What's the next great adventure for radio.Tom is now in local station ownership and loving it. A product of John Leslie's World Radio Inc.
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Oh those pesky radio ratings. Tom Birch, one of the nations titans in radio research is Talking About Radio with John Leslie
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