Ohne Schutz kein Fortschritt: Warum Innovation IP braucht

from TALKING HEADS · host Business Upper Austria - OÖ Wirtschaftsagentur GmbH

Innovationen entstehen heute in immer kürzeren Abständen. Sie werden aber genauso schnell kopiert. Wie schafft man es also, gute Ideen wirksam zu schützen und wirtschaftlich nutzbar zu machen? Philipp Schöftner spricht mit IP-Profi Wolfgang Dietl über die Kunst des klugen IP-Managements, denn eine durchdachte Strategie entscheidet über Erfolg oder Stillstand. © Dietl IP-Consulting

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