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Okanui | How this Australian legacy brand continues to make waves 45+ years on episode artwork

EPISODE · Oct 23, 2025 · 37 MIN

Okanui | How this Australian legacy brand continues to make waves 45+ years on

from Humble Brags Podcast · host Humble Brags Podcast

In this episode, we caught up with Wendy, Founder of Okanui, and Tom, their Marketing Manager, to dive deep into six decades of legacy, innovation and growth. They share the story behind Okanui’s physical footprint, how they’ve approached store openings, leveraged customer data to shape their next moves, and kept the brand relevant in a fast-evolving retail landscape. Whether you're curious about building brand heritage, scaling with intention, or turning brick-and-mortar into a powerful hub, Wendy and Tom’s insights will leave you inspired.

What this episode covers

In this episode, we caught up with Wendy, Founder of Okanui, and Tom, their Marketing Manager, to dive deep into six decades of legacy, innovation and growth. They share the story behind Okanui’s physical footprint, how they’ve approached store openings, leveraged customer data to shape their next moves, and kept the brand relevant in a fast-evolving retail landscape. Whether you're curious about building brand heritage, scaling with intention, or turning brick-and-mortar into a powerful hub, Wendy and Tom’s insights will leave you inspired.

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Okanui | How this Australian legacy brand continues to make waves 45+ years on

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How long is this episode of Humble Brags Podcast?

This episode is 37 minutes long.

When was this Humble Brags Podcast episode published?

This episode was published on October 23, 2025.

What is this episode about?

In this episode, we caught up with Wendy, Founder of Okanui, and Tom, their Marketing Manager, to dive deep into six decades of legacy, innovation and growth. They share the story behind Okanui’s physical footprint, how they’ve approached store...

Can I download this Humble Brags Podcast episode?

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