OKR Alignment is Critical for Successful Marketing Strategies

Matt Canter, our latest guest on The Kula Ring, dives into the objectives and key results methodology he and his team are applying to their marketing strategies to target and grow Greenfield Global’s four main pillars: customer experience, retention, acquisition, and brand positioning. Matt has a diverse work background with unique experiences in several industries including sports marketing, cannabis, and luxury travel. He’s currently the Director of Marketing at one of America’s largest ethanol producers, packagers, and distributors—Greenfield Global. Listeners will learn how Matt uses automation and efficient systems paired with a deep organizational alignment to achieve Greenfield Globals’s marketing objectives.