Olaplex: Leading a $15 Billion Brand After Going Public During the Pandemic with CEO JuE Wong

Shortly after accepting her new role with Olaplex, CEO JuE Wong fearlessly took the brand public during the pandemic. Since then, Olaplex has continued to pave the way in bond-building technology.In today’s episode, JuE gives insight into Olaplex’s innovative approach to hair care and how partnering with hair care professionals has caused the brand to thrive. JuE also shares:The pros and cons of social mediaThe brand’s method to managing and dissecting dataOlaplex’s approach to navigating the supply chain and the residual effects of the pandemicTips on building a great leadership teamYou’ll also hear about JuE’s daily routine as she leads one of the largest independent hair care brands in the world.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co