EPISODE · Aug 24, 2026 · 12 MIN
Old Carolina Built 40% of Its Business Around Catering — Brian Bailey Says Trust Makes It Work
from Digital Hospitality · host Shawn P. Walchef
Brian Bailey, founder of Old Carolina Barbecue Company, joins Shawn Walchef at the CREATE Conference to share how catering has grown to 40% of Old Carolina’s business. Bailey explains how the eight-location brand manages catering growth and why partnering with DeliverThat helps the team handle high-volume deliveries without sacrificing the guest experience. This episode explores catering growth, restaurant operations, trusted partnerships, and why having the right systems and partners matters as a restaurant brand grows. Catering Requires the Right Delivery Infrastructure – Catering now represents 40% of Old Carolina Barbecue’s business. With as many as 12 deliveries leaving a single location, Brian Bailey says restaurants need a system that allows their teams to stay focused on operations. Delivery Partners Represent Your Brand – Old Carolina was one of DeliverThat’s early partners, giving the delivery team time to understand how the restaurant wants orders delivered and set up. Bailey believes that attention matters because drivers become an extension of the restaurant experience. Trust Matters More Than the Sales Pitch – Bailey looks for partners that show up when the restaurant actually needs them. With catering, a late or missed delivery can affect an entire office or event, and as Bailey puts it, “You don’t get a second chance on those things.” Episode Links Brian Bailey LinkedIn: https://www.linkedin.com/in/brian-bailey-oc2003/ Old Carolina BBQ: https://oldcarolina.com/ Old Carolina BBQ LinkedIn: https://www.linkedin.com/company/old-carolina-barbecue-company/ Old Carolina BBQ Instagram: https://www.instagram.com/oldcarolinabbqofficial/ Old Carolina BBQ Facebook: https://www.facebook.com/OldCarolinaBarbecueCompany/ DeliverThat Online: https://www.ideliverthat.com/ DeliverThat Instagram: https://www.instagram.com/deliverthatco/ DeliverThat YouTube: https://www.youtube.com/c/DeliverThat Where to find Cali BBQ MediaVisit our WebsiteFollow Restaurant Technology SubstackFollow us on InstagramFollow us on LinkedInLearn About our Media Services
Embed this episode
What this episode covers
Brian Bailey, founder of Old Carolina Barbecue Company, joins Shawn Walchef at the CREATE Conference to share how catering has grown to 40% of Old Carolina’s business. Bailey explains how the eight-location brand manages catering growth and why partnering with DeliverThat helps the team handle high-volume deliveries without sacrificing the guest experience. This episode explores catering growth, restaurant operations, trusted partnerships, and why having the right systems and partners matters as a restaurant brand grows.
NOW PLAYING
Old Carolina Built 40% of Its Business Around Catering — Brian Bailey Says Trust Makes It Work
No transcript for this episode yet