Old Clients Paying Less? Here’s How to Increase Prices Without Chaos

A rapid-fire Q&A episode where we go straight at the stuff PTs quietly struggle with: converting free trials into paying clients, how to raise prices for legacy clients without losing trust, and how to spot capacity issues before your standards slip.They break down what actually drives renewals (hint: it’s not “more value”), how to communicate a price increase with confidence, why most “burnout” is really poor recovery + poor structure, and how to guide someone from “I need in-person” to “online is enough” by building the service around outcomes — not sessions.There’s also practical guidance on rent vs revenue-split gym models, how to capture testimonials that tell a story, and what to look for when building a team in a small studio (vision + values first, skills second).00:05 Intro + Sky hosting + banter00:25 Nik’s call-out: “Pause this and leave a review”01:14 Ant update: Accelerator momentum + “busy fool” trend03:08 Nik update: Retention Reset event + what it’s focused on04:29 Q1: Convert free trial → paid (set the “next step” before they start)06:31 Q2: What should new PTMA members know? (“Done with you, not for you”)08:40 Ant adds: go all-in, relentless action beats toe-dipping10:33 Quickfire: favourite holiday destination (Hawaii)12:05 Q3: Signs of burnout (sleep, appetite, stress, under-recovery)15:25 Quickfire: Valentine’s Day takes16:50 Q4: How to raise prices for existing clients (60 days notice + honesty + options)20:04 Quickfire: favourite workout (CrossFit chat)22:37 Q5: How to know you’ve reached capacity (you start missing things + boundaries/ops)29:14 Quickfire: Winter Olympics + biathlon + wild ski-jump story32:56 Q6: How to identify & describe your niche (outcome + problems + values/opinions)34:54 Q7: Third Space/David Lloyd revenue split vs PureGym rent model (control wins)38:16 Q8: How to get better testimonials (set expectations + story questions + video clips)41:38 Q9: Flexible SGPT programming (block structure + ABC days + communicate clearly)43:09 Q10: Tracking time on/off/in the business (plan + review + audit interruptions)47:32 Q11: Convert “I need in-person” → online (outcome-led service build + marketing)52:01 Q12: Building a team for a small studio (vision/values first, hire to grow not cover)56:53 Wrap up