EPISODE · Feb 3, 2026 · 40 MIN
Older adults, gaming, and tech stereotypes with Dr. Brittne Kakulla
from The Curiosity Current: A Market Research Podcast · host AYTM
The story that older adults struggle with technology keeps showing up. The data says otherwise. In this episode of The Curiosity Current, Molly is joined by Dr. Brittne Kakulla, Senior Consumer Insights Manager at AARP, with special guest co-host Elana Marmorstein, aytm’s Market Revenue Operations Specialist and host of Waves of Thinking. Brittne shares what over two decades of research reveal about older adults in tech, including gaming, smart devices, and AI. The conversation reframes adoption as selectivity, not reluctance, and shows why trust, usefulness, and life stage matter more than age when designing technology for the 50+ market.
Embed this episode
Ready to play
Older adults, gaming, and tech stereotypes with Dr. Brittne Kakulla
No transcript for this episode yet
Similar Episodes
Similar Podcasts
No similar podcasts found.