Older women’s ‘sexy’ handicap is skewing industry to young and ignorant

This is a powerful, potent and problematic podcast. A CMO, a creative and a publisher talk frankly to Mi3’s Executive Editor Paul McIntyre on the raging bias of ageism in marketing, agencies and media. It’s crippling the marketing industry’s ability to connect with 2 million high-spending, defiant, culturally connected, tech-savvy 50-65 year-old women. Few get it.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.