Oldest league, new energy: In conversation with Jennie Sager, CEO of the WNBL

The WNBL has just delivered a record-breaking 2025–26 season - and CEO Jennie Sager is at the centre of the league’s new era.In this new episode, Jennie takes us through her wildly varied career journey (from news and entertainment to major US networks, tech and sport), and the through-line that’s guided every move: passion, impact, and stepping into organisations at turning points. Jennie and Sunny unpack what it really took to relaunch a 45-year-old league - why investment matters, but strategy matters more - and the “flywheel” behind the WNBL’s growth: elite athletes, fan obsession, and commercial partners who **actually** fit.Jennie shares the moments that made the shift feel real - record crowds, huge broadcast growth, and the feeling that the WNBL is suddenly “everywhere” - plus what she wants first-time fans to experience (fun, welcoming, easy to follow, and seriously good basketball...what's not to love!?). We also talk storytelling and a docuseries, building athletes’ brands beyond the court, lessons Australia can take from the WNBA, and why mascots (yes, Ellie the Elephant ofc!!!) might be one of the most underrated growth levers in sport.It’s a not-to-be-missed conversation about leadership, momentum, and building something sustainable - not just for a season, but for the next generation of girls in sport.Enjoy...and see you at the WNBL!?