Oli Genn-Bash: Functional Mushrooms, Hype Cycles, and Mycelial Thinking

Oli Genn-Bash (Brighton, UK) joins Joe Moore for a grounded conversation on the boom in functional mushrooms and why the category may be moving too quickly. As the founder of The Fungi Consultant, Oli works with consumers and brands to demystify functional mushrooms, with a focus on education, traceability, and realistic expectations. The conversation begins […] The post Oli Genn-Bash: Functional Mushrooms, Hype Cycles, and Mycelial Thinking appeared first on Psychedelics Today.