Oliver Duffy-Lee - Launching an Agency Business from Start-up to Scale-up

Oliver Duffy Lee, a copywriter slash salesman turned Account Director for superbrands like Volvo and Porsche, answers that question in today’s podcast. He runs a program called “Launch Pad”, a 10-week course with one mission: to help struggling start-up agencies scale-up sales from under £10,000 to £20,000 per month in monthly recurring revenues.We talk about:• Deciding what you want to sell and identify who you want to sell it to• How he made the leap from the creative side to the client-side of business• His own struggles and trial-and-error in starting a business• Tips on how to own a room & stand-out in meetings for creative professionals• Sales techniques to leave a mark with the people you meet• Personal branding opportunities for executives• Advantages and disadvantages of one-to-one training vs. membership• What medium to use to effectively deliver your message• Pinpointing the pain points of your audience to win the conversation• Finding the balance between IQ and EQ for small agencies• Content as a lead magnet and conversation starter• How to start selling by chatMentioned in this episode:The 5 AM Club by Robin Sharma: https://www.robinsharma.com/book/the-5am-club Art of NLP by Tony Robbins: https://nlp-mentor.com/anthony-robbins/ Million Dollar coach Taki Moore: https://milliondollarcoach.com/ To connect with Oliver, head on over to his channels:Facebook: https://www.facebook.com/oliverduffylee/?ref=py_c Instagram: https://www.instagram.com/oliverduffylee/?hl=en LinkedIn: https://uk.linkedin.com/in/oliverduffylee Website: https://www.oliverduffylee.com/ YouTube: https://www.youtube.com/channel/UCHAkcDLoUfPkQuhM-YE5OUQ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.