Oliver Schusser on Apple’s Strategy in Music, AI’s Potential, and the Super Bowl Halftime Show

We’re continuing our Trapital Summit recap series. In today’s episode, you’ll hear my conversation with Oliver Schusser, VP of Apple Music and International Content, to explore Apple’s journey in music. We dive into the state of music streaming, AI ‘s impact , and Apple’s partnerships in sports and live content. 02:46 From iTunes to Apple Music 01:39 Focusing on Music 08:41 Apple Music Growth and Subscribers 11:40 AI 14:49 Halftime Show, MLB, MLS and more This episode is presented by TooLost, a platform empowering artists with tools to manage, distribute, and grow their music independently. Listen in for our Chartmetric Stat of the Week.